Welcome to Genevawatches

SwissMade is not only the name of the origin, but also the seal of quality and quality. Today more than half of the world's luxury watches are sold in Switzerland. In terms of quality, it is usually only the finest nuances that distinguish the Swiss watchmakers from each other. This is the reason why we do not usually decide on the basis of objective criteria for or against a specific watchmark but rather on "soft" factors such as the radiance or the image with which a manufacturer is associated.

At the Geneva watchmaking salon International de la Haute Horlogerie the art of craftsmanship of the Nobel laureates is written more than ever.

The SIHH is the first annual event dedicated to the watchmaking world. Scheduled in January, the show launches the trends and gives the top start of the year watchmaking. In twenty-seven years, the SIHH has become the international reference exhibition of Haute Horlogerie. To achieve this, it has acquired a major asset, a precious jewel case whose unique concept meets the expectations of exhibitors and visitors. Each month of January, it becomes a place of encounters, exchanges, discoveries with highlight the highlighting of the latest news. The SIHH is positioning itself as a relay of emerging trends, a sounding board for all professionals in the sector.

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